Après avoir testé durant l’été dernier son programme de seconde main “Buy Back & Resell”, IKEA a annoncé qu’il allait le rendre permanent dans ses 37 établissements aux États-Unis.The principle: customers and customers who are no longer satisfied with their furniture can resell it to the Swedish giant, in exchange for a reduction voucher.
Are concerned: fully assembled and functional Swedish brand furniture, such as cabinets, tables, offices, libraries or chairs and stools.The beds, sofas, mattresses or even decoration accessories, leather products and lights are not affected by this program, specifies forbes.
The used furniture returned by the customers of the Swedish giant will be sold in the establishments alongside exhibition documents in search of a second life.IKEA thus wishes to raise awareness among its customers of waste but encourages it in another way to consume new in its establishments.An environmental strategy which therefore has its limits for a company which is nevertheless committed to becoming a player in the circular economy by 2030.
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