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In the small papers of Alexandra Valleur-Hubert, talented paper

The leaf protests under the assaults of the pencil of Alexandra Valleur-Hubert, in full sketch of a baby face.A cup of green tea with orange blossom exhales refined scents while the 48 -year -old graphic designer works on a family portrait.An order.

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For 20 years, she has been creating small paper objects in the service of great happiness: birth announcements, dragee berlingots, bookmarks, posters, watercolors, Advent calendars, etc..In his house perched on the mound of Rueil-Malmaison (Hauts-de-Seine), candles, photos of children, paintings, souvenirs of India and virgins with the profile of Alabâtre give the replica replica.It is there, in this baroque cocoon, that she lives and finds inspiration for her "pretty stationery", as she calls her workshop my little world.

A pioneer of customizable objects

All products have a singular grain."What I like is the unique side of what I do.Two announcements are never rigorously identical, "says this pioneer in terms of customizable objects.His "very small business"-Alexandra Valleur-Hubert works alone, only externalizes the big impressions-offers tailor-made since its opening in 2002.And his stationery is a hit."I prefer the artisanal dimension to factory production," says the designer.When my order book is full, I close it.»»

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About fifty patterns and three times more colors serve as supports in the twenty commands that it processs on average each week.In his workshop as much as in his living room with amber scent, the abundance of drawers suggests the mystery of all possible combinations.A real cabinet of curiosities.Like this acrobat of creation: "I have always sewn, drawn, makes glass engraving, sculpture, collages, mosaic, etc..»»

Predilection

And paper, in this profusion?Alexandra Valleur-Hubert took years before making her her favorite material.Graduated from the Camondo school, she becomes an interior designer.Quickly, she climbed her own business with her mother, who offers mosaic and modeling lessons in an adjoining workshop.There takes place a start to the craftsmanship.This is the genesis of her stationery, whose roots plunge far into family history.

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Dans les petits papiers d'Alexandra Valleur-Hubert, papetière de talent

Well installed on a midnight blue sofa, the graphic designer returns under the weeping willows of her Norman childhood.The contours of time are fun."Every summer, my grandfather painted there.He was taking a canvas or a white paper.This starting point made me familiar paper as a matter of creativity.On a white sheet, anything can happen.»»

Including the beginning of a love story: "I always have notebooks in my handbag.One for quotes, one for sketches, another for recipes.But the evening I met my husband, nothing.We wanted to exchange our phone numbers and I never regretted so much not having paper on me (laughs).Since then, I cannot live without paper.»» Alors, quand en 2001 le faire-part qu’elle invente pour son premier enfant fait des émules, elle décide de se lancer dans la production.The my little world workshop was born.

Scratching calendar

Alexandra Valleur-Hubert always begins her creations with a manual drawing with graphite pencil.Then she decals, scan, retouch to the computer."What I like in paper is its spontaneous, light side.We can go back.There is no stake.The wood, if we make a side of the way, it's damn.»» Elle réajuste l’une de ses bagues en émail, sur une manucure parfaite."I like grain papers to draw, but also velvety touches, smooth and matt rendering, so difficult to find.»» Tout en parlant, la graphiste vérifie de la pulpe du doigt l’une des cases de son nouveau calendrier de l’Avent à gratter.Another original idea that sells like hotcakes.

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« Le papier représente aussi la fraîcheur des premiers cadeaux : “Tiens maman, je t’ai fait un dessin !”»» Quand ses trois enfants étaient en bas âge, elle leur préparait chaque jour de nouveaux motifs à colorier.Even today, she cultivates a deliberately naive style, a natural and candid line.Powdery pink, mint blue.At the entrance to his workshop, no less than ten editions of the Petit Prince embellish the library."I draw a lot from Saint-Exupéry.»» Notamment la phrase : « On ne voit bien qu’avec le cœur.What is essential is invisible to the eye.»» Contradictoire pour une graphiste dont le travail repose sur le visuel ? Pas nécessairement.

Messenger of good news

She insists, not on appearance, but on transmission: "My universe is that of good news: weddings, baptisms ... I want to spread joy around me.Sometimes I am asked for the layout of a prayer.»» Les représentations de vierges, qu’Alexandra Valleur-Hubert collectionne, semblent la regarder du coin de l’œil.

"I am a believer, but I don't go to mass.I don't necessarily know the writings that I am asked to work.So, I am amazed by certain texts, like that of Mother Teresa on life.Especially when it is for a client in the test, who nevertheless seeks to cultivate joy.»»

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There is no question of giving it up, therefore, even if the my little world workshop is jostled by the crisis of raw materials."Right now, the price of paper is torched.Wood stock decreases.The shortage is possible, recognizes the entrepreneur.Personalized sugared almonds are not reusable.I am thinking about more registering in sustainable.»»

Use more recycled paper, decrease prints, add a new string to your bow, all hypotheses are on the table."Why not become as a writer?I have been writing for years.»» Encore une histoire de page blanche qui ne le restera pas ?

Idées de cadeaux
Envie de mettre la main à la pâte ? Origami, cartonnage, techniques de pro… Une sélection autour du papier.
Ateliers
Près de chez vous, des artisans passionnés initient à leurs techniques.In the art of paper, we have thus noted these possibilities: to build your paper and bamboo kite in Pontoise with Shâm;Create your own family paper, in Montreuil, under the leadership of the emilie binder;screen printing five posters in Bordeaux following Sandrine's advice;Make your cards and envelopes in Strasbourg;Discover the art of dominoterie with the printer Thomas.Site: Wecandoo.fr
Instructif
Puzzle insectes, poster de la forêt tropicale à colorier, gommettes animaux ou nature… Cette marque française est spécialisée dans la transmission ludique et pédagogique.Declined by theme (mythology, map of France, human body, etc..), his posters teach children to position stickers in the right place.Site: Poppik.com
Écologique
Agir en faveur de la biodiversité, oui, mais comment ? En plantant un arbre ! L’entreprise française Reforest’Action, lancée en 2010 par Stéphane Hallaire, a déjà financé la plantation de 17 millions d’arbres dans le monde.In turn, offer the Christmas pack, even ... a whole forest, contributing to a project near you or abroad, such as hedges in Malawi or the Paletuviers in Indonesia.Site: reforestation.com
Créatif
Parmi ses 35 créations détaillées, la styliste Amandine Leprévost, basée à Rennes, utilise différentes techniques d’art du papier, tel le quilling (ou « papier roulé»») pour réaliser des cartes de vœux en relief, ou du pliage afin d’assembler de jolies guirlandes.What to be inspired to decorate house, party table and gifts.
Mon Noël 100 % fait maison, d’Amandine Leprévost, Albin Michel, 12,90 €.
Sélection : Stéphanie Combe