Argentina: This store invented the first furniture that separates in the event of a divorce (video)

C’est un concept original qui vient de l’entreprise Hogar&Deco.During containment, this Argentine brand thus had the idea of inventing furniture which can easily separate in the event of divorce into a couple.

Called "juntos o solos", "set or alone" in French, this collection of divisible furniture is intended to meet growing demand insofar as divorces increased by 35 % in Argentina, explain the local media.

«C'est une gamme de produits qui vous permet de recommencer votre vie et de vous déplacer avec une partie du mobilier d'origine, mais en même temps, une fois séparés, ces meubles ont l'air totalement nouveaux», s'est félicité Federico Fontenla, directeur général de Hogar&Deco auprès du site d'information Infobae.

This apparently simple idea, however, "required a lot of time, dedication and a great challenge in terms of design and functionality," he added.The furniture, staged in a promotional video produced by the communication agency Wunderman Thompson, have since acquired a good notoriety.

The name of the furniture inspired by divorced stars

To complete this nice marketing blow, the brand has also decided to name its furniture inspired by couples of divorced stars.

A range was thus decked out by the name "Badiston", in reference to the couple formerly formed by Brad Pitt and Jennifer Aniston.It offers, in particular, a sofa worth 2.150 euros.

Hogar&Deco propose également une bibliothèque «Cruiseman», contraction de Tom Cruise et Nicole Kidman.His price ?2.150 euros in full or 1.075 euros if you prefer to buy only one game.

You can still find a “Demi -lis” coffee table for Demi Moore and Bruce Willis or a “Kanydashian” dining table for Kanye West and Kim Kardashian.

If some love this offbeat idea, others remain perplexed or find it completely absurd.In any case, this new concept has reacted a lot, especially on social networks.