Urban - Rome Stressless - Courier du Furniture and Housing
In mid-March, the Scandinavian seats manufacturer staged his latest innovations-several of which, launched during the Covid crisis, had not yet been physically exposed to all resellers-in this very beautiful place thatis the orangery of Auteuil located in the 16th arrondissement of the capital.On the menu: new models of armchairs, sofas, office chairs and dinner ... An extended collection, which has won the plebiscite of distributors who came in number.
Last year had been special for Stressless®, already because it was an opportunity to celebrate its fifty years of existence.In addition, several new features had been revealed for the occasion, as was the case, moreover, since the start of the health crisis in the spring of 2020 ... However, the last physical showroom that the brand had organized for the attention ofIts French distributors dated from the start of the 2019 school year;Since then, given the conditions that we know, no other event could have been organized, allowing to lift the veil on the many other innovations released over the months ... It is now done!A few weeks ago, from March 13 to 17, Stressless® chose to invest a privileged place in Paris to install its ephemeral showroom: the orangery of Auteuil, located in the heart of the Gardens des Serres d'Auteuil, very close to Roland Garros in the 16th arrondissement of Paris.New products and marketing / merchandising concepts 2022 were presented to resellers from all hexagon.
Stressless - Courier du Furniture and Housing
"Rome", called to become a flagship model!
By entering the vast building, mixing bricks, stones and elegant water green windows, and containing the interior several majestic orange trees around which were installed the locations, visitors could immediately admire the Urban collection, including theNew Rome armchair: "He had a very good welcome, which makes us think that he can become a flagship model" advances Karine Aubert, project manager.Three configurations determine the aesthetics of the chair - low / low backrest + headrest / high back - which offers the choice among so many legs.
Fixed and relaxation sofas
In addition to this new armchair thus offering a very large range by the number of combinations it offers, this 2022 showroom has made it possible to present several models of sofas, especially in fixed: “It is, for Stressless®, to work even moreThis type of product ”announces Karine Aubert.Thus, the Copenhagen program displays very elegant, contemporary lines, all in a compact format that does not detract from the comfort ... The Stella model, for its part, is endowed with the famous Balanceadapttm function which provides, as its name suggests, gentle swinging movements, accentuating the feeling of absolute balance;On the aesthetic side, it is enriched with a very refined wooden base.Registering in the same line, the Ella sofa stands out, by its padded look: "This is a model that had been launched in 2021, but which we could not officially present" specifies Karine Aubert.Regarding the motorized sofas, the Emily product, which had been unveiled in September 2019 during the Paris Bercy showroom, was optimized, notably declining, in angle version.Showroom visitors were also able to admire the Mary, also released in 2019, with a little more classic aesthetics.
Copenhagen stressless sofa - Courier of furniture and housing
"Put the accent on the chairs"
Another type of product particularly worked by the Norwegian manufacturer: the chair, whether it is from office, to dinner ... The first display compact formats, and offer several ergonomics options;Regarding the seconds, remember that a range of fixed chairs had emerged in 2017 ... "This year, we are precisely emphasizing" declares the marketing project manager.Again, a great added value is brought in terms of ergonomics, thanks to a slight tilt triggered at the time of the seat;On the design side, the user can choose between eight different feet (wood and metal) whether fixed or turning, high or low back, with or without armrests.
Vanilla stressless chairs - Courier du Furniture and Housing
