Stores or curtains, Heytens displays its originality with premium services and accelerates the development of its network.Meeting with Sylvaine Poyé, communications manager and Morgane Larfouilloux, network developer.
What is the heytens concept?
Heytens is an interior decoration brand specializing in tailoring windows with high added value in advice and service.We support our customers from A to Z according to their desires and their constraints.During home visits, we advise them on the best choices to adopt, whether blinds or aesthetic or more technical curtains.The installation is carried out by integrated and trained installers on the entire range of blinds and curtains.It is therefore tailor-made, unique support, both in the technicality of possible solutions and in the quality of the decoration advice delivered.Stores and curtains are a key element of a successful decoration: they harmonize an interior, bring pep or sweetness, breathe a warm or offbeat atmosphere.Heytens' story is that of progressive specialization.Initially “Sol-Mur-Plafond”, Heytens made the window his favorite domain and this know-how built his notoriety.This is what allows him today to present large collections that are both modern and good taste with an ultra personalized service: affordable ultra-quality!
How is the market for high-end curtains and blinds?
The health crisis has refocused the French on their interior.Want beautiful, want to be good, and to express your tastes.Heytens deploys a wide range of both technical and aesthetic blinds which significantly improve thermal comfort and protect eyes without losing in brightness.Same profusion for curtains whose fabrics selected with care express the main decorative trends of the moment and give pride of place to timeless.Our collections bring together several ranges of products, offering each thousands of possibilities.Heytens is clearly positioned on chic, qualitative, sustainable products.2020 confirmed the pragmatism and efficiency of our home service model as the best of support on any type of project, and the most resilient.The request for home decor advice has increased sharply since last year.
2021 started strong for your franchise network!
Heytens is a network of 80 franchises divided into France and Belgium, the brand's birthplace.From January two new franchisees joined us and still two more since with an acceleration of our development in Switzerland.And it's not over.Heytens offers its franchisees the occasion for a great entrepreneurial adventure which combines quality training with the fascinating universe of interior decoration.This is found in the profile of our franchisees.If many have an experience as a decorator or interior designer, all are enthusiasts.The quality of our products, our concept and our affordable prices, form an ideal framework to exercise this passion at the service of its customers.
What are your perspectives ?
The development of our network is a strong axis for the next few years.Thanks to the maturity and notoriety of the brand, Heytens offers its franchisees a profitable and efficient economic model.Sales areas are optimized in showroom.Our franchisees spend more than 50 % of their time at their customer's home!The tailor-made ensures the franchisees a negative BFR.There are great opportunities to seize at Heytens and France conceals territory to conquer whether in the city center or in commercial areas.Another originality of our network: the voice of the franchisees counts.Heytens has a franchise council mostly composed of franchisees.It is a strategic space for the brand and the opportunity for franchisees to directly write the history of the brand.
>> En savoir plus sur la franchise Heytens.
This content was carried out in partnership with SCP.The writing of BFM Business did not participate in the realization of this content.
